Improving Performance of SMK 75 Dua Purwokerto Business Center Through Entrepreneurial Orientation
DOI:
https://doi.org/10.30595/scbd.v2i2.195Abstract
The decline in the number of SMK graduates who are absorbed in the world of work is a major problem in all SMKs. One of strategy to prepare graduates capability of entrepreneurship so that students and teachers are able to develop entrepreneurial interests as a place to practice business. The school business center is the main activity in the field of entrepreneurship as well as a place to develop competencies according to student majors. Some of the problems that occur are (1) Lack of interest in managing the business center causes business performance to be not optimal. (2) Sales are still very lacking. (3) Business profits and profits are not as expected. (4) Business center managers consisting of students and teachers have not been maximized in conducting business promotions. (5) Has not made the right marketing strategy to develop its business center.
Keywords: Bussiness Center, Enterpreneurial orientation, Performance
References
Hatta, I.H., 2015. Orientasi pasar, orientasi kewirausahaan, kapabilitas pemasaran dan kinerja pemasaran. Jurnal Aplikasi Manajemen, 13(4), pp.653-661.
Hong, J., Song, T. H., & Yoo, S. (2013). Paths to success: how do market orientation and entrepreneurship orientation produce new product success?. Journal of Product Innovation Management, 30(1), 44-55.
Kraus, S., Vonmetz, K., Orlandi, L. B., Zardini, A., & Rossignoli, C. (2023). Digital entrepreneurship: The role of entrepreneurial orientation and digitalization for disruptive innovation. Technological Forecasting and Social Change, 193, 122638.
Meliana, Devita Irmanti, M.Rizal Hidayat, Nur Viani Amalina, Dewi Suryani. 2017. Mobile Smart Travelling Application for Indonesia Tourism. 2 nd International Conference on Computer Science and Computational Intelligence. Procedia Computer Science. 116. Pp. 556-563.
Philip Kotler, Kevin Lane Keller. 2009. Manajemen Pemasaran, Jilid 1. Erlangga
Puspasari, S., 2019. Educational mismatch dan pengaruhnya terhadap pendapatan lulusan Sekolah Menengah Kejuruan di Indonesia. Konferensi Nasional Ilmu Administrasi, 3(1).
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Journal of Society, Community and Business Development

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).


