DIGITAL MARKETING ASSISTANCE AND BUSINESS LEGALITY AT MSME MBOK KARTI CATERING

Authors

  • Selamet Eko Budi Santoso Universitas Muhammadiyah Purwokerto
  • Shelomita Candra Herdiana

Abstract

A small business called MSMEs Mbok Karti Catering specializes in creating a variety of cakes for meetings and other events. However, this business faces several obstacles. Firstly, they have limited reach when it comes to distributing and marketing their products, which limits their ability to serve a larger area. Additionally, they do not currently possess a business license, which further hinders their marketing efforts. To address these challenges, a service team has stepped in to provide assistance with digital marketing and help the business obtain the necessary licenses. Thanks to this support, Mbok Karti Catering's products can now be marketed directly through social media and the business now has a complete license. As a result, Mbok Karti MSMEs have been able to increase their product sales and improve their overall turnover.

Keywords: SMEs, digital marketing, business legality

References

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Ikhsani,MM. Santoso,SEB., Bagis F.,dan Hidayah,A. 2021. Strategies For Increasing The Competitiveness Of Micro Small And Medium Enterprises (MSMEs) In Banyumas During The Covid-19 Pandemic. International Journal of Economics, Business and Accounting Research (IJEBAR)

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Suyadi,A., Azizah,S., dan Santoso,SEB.,2021. Influence of Employees and Business Size on SME Income. 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020), Atlantis Press.

Sulaksono, J. (2020). Peranan digital marketing bagi usaha mikro, kecil, dan menengah (umkm) desa tales kabupaten kediri. Generation Journal, 4(1), 41-47.

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Published

2023-10-31

Issue

Vol. 1 No. 2 (2023): October

Section

Articles

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